Helvetica The Perfume is the first limited edition project from Guts & Glory, a design and branding studio based in Oakland, California. Yes, this is actually real. Yes, it is just distilled water. Yes, it is an expertly produced object for design fetishists, collectors, absurdist, and people with a sense of humor.

When we’re not developing our own products we build brands that are rooted in simple but big ideas, driven by strategic storytelling and obsessively crafted in execution.

To learn more about Guts & Glory, click here

Lovers & Haters

Like smashing glass or throwing paint? You can see the making of this project here.


Press and general inquiries can be made by emailing [email protected]


A selection of lovers & haters: New York Magazine, The Dieline, PSFKAdWeek, Jezebel, Oyster, Unbeige, Four Pins, Kottke, PR Daily, Refinery 29, étapes


Should the scent of nothing not be right for you, returns will be accepted within 30 days of purchase and must be returned unused and in original packaging. To arrange a return, please send an email to [email protected] with your name and order number and the word “Return” in the subject line.

Guts & Glory was founded in 2012 by ginger partners in crime, Meg Paradise & Faun Chapin.